Case studies: real AI work, real results

Reflections From Fairground Music

A fast-moving startup. A scene-native music platform. And a product experience shaped through real-world collaboration.

Good memories, no proof: how Shuli built Yush to capture what events usually lose

A product leader with a psychology background used rapid prototyping, paid pilots, and real-world event delivery to turn a market insight into Yush - a platform for capturing live event reactions and turning them into proof organisers can actually use.

"Interviews helped, but I was still outside the room. I needed something useful to offer organisers, not just more questions. So I built an early version of Yush and used it to deliver feedback capture as a service."Shuli Yu, Founder, Yush

Closing the Gap Between Your Work and Your Proposals

A clean energy consultant went from week-long PowerPoint builds to fast, branded, client-ready proposals — in three sessions.

"Previously I would spend a whole week on one proposal. Now I can do it fast, make it look competitive, and speak directly to them with their own branding."Luz Jaimes Poley, Founder, Clean Energy Business Consultancy

The Botany House — Get Discovered in AI Era

A creative founder went from digital overwhelm to better SEO, more enquiries, and more bookings — with clear, practical guidance.

"I was able to take immediate action based on what I learned, and I've already seen improvements to my SEO, an increase in enquiries, and more bookings as a result."Rebecca Larner, Founder and Owner, The Botany House

The App That Saved Her Life Inspired Her to Build One

A 20-year tech executive. No coding background. Two public workshops — and a live product built by the person who needed it most.

"I started playing around with ChatGPT and it really helped calm me. And then I thought — if Eleni can build an app on Lovable, why can't I?"Hermione Way, Founder, Help App